Enabling Goldman Sachs’ new digital financial offering reach and gain more customers, faster.
BRAND
Marcus by Goldman Sachs
MY ROLE
Creative & Technical Direction
ABOUT
Marcus combines Goldman Sachs’ 150+ years of expertise and excellence with intuitive digital experiences to keep pace with our customers’ ambitions – now and in the future.
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Marcus tested these short-form videos against their existing winning ad format and found our videos to be significantly more performant resulting in the amount of booked loans increasing by 786% while bringing the cost per acquisition down by 45%.