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Primark One Love

Primark One Love

Primark One Love

For who you are. For who you are.

Celebrating you. For who you are.

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Inclusive, bold, unapologetic. Primark’s One Love special run had our work cut up for us in living up to the campaign’s outspoken aesthetic and exceptional visual treatment.

—Video styleframes

All of these videos—dynamic with photos, text, videos, and completely editable on our cloud-based platform—empowered the brand with social media content creation at scale.

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All of these videos—dynamic with photos, text, videos, and completely editable on our cloud-based platform—empowered the brand with social media content creation at scale.

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Building visual eccentricity by mixing stop-motion, bold frame cuts, while preserving dynamicity with intelligent self-sizing text areas, we ensured these videos could adapt for variety in both content, and where they were published.

—Video styleframes
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Following the theme, here again we kept it simple but bold with a mix of intentionally raw stylistic elements.

Because you can be whoever you want to be.

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